Theme features

Capital, warmed up.

OFF LEAD is the founder-led one: a person, her dogs and a food range, told warm on the same engineered sections as everything else. Every page here was assembled in the editor. No apps, no page builders, no code.

Tell

Say it before you sell it.

The storytelling sections carry your voice without a designer on retainer.

  • Heroes that stay legible

    Layered image slides with a built-in gradient scrim, so your headline survives any photograph. On this store: the interview frame under the hero scrim.

  • Stories with the detail tucked in

    Split media and text, with accordion rows for the specifics. On this store: the why-I-made-it story with the four critics in accordions.

  • Movement where it earns its keep

    Timelines, marquees, sliders and dividers. All native, all optional. On this store: twenty years in three photographs on the homepage timeline.

Sell

The commerce is blocks.

Arrange the buy box your way and keep shoppers on the page.

  • A buy box you arrange

    Variant picker, quantity, stock state, description and collapsible rows are blocks you order per template. Here, feeding guides ride as collapsible rows.

  • Point at the product

    Shop the look pins hotspots on imagery; a quiz walks the undecided to the right item. On this store the timeline does the pointing: show to shelf on every product page.

  • Drawers, not detours

    Cart, search and offers open in place, so nobody loses theirs. Here: cart and search drawers, recommendations below every bowl.

Trust

Proof without a plugin.

The sections merchants usually buy apps for are already in the theme.

  • Quotes and numbers

    Proof mixes customer quotes with stat blocks, styled by your scheme. Here: first-person proof from famous friends.

  • Answers where doubts happen

    FAQ accordions drop into any page, product pages included. Here: the homepage FAQ, answered in Meg's voice.

  • Capture without clutter

    Newsletter, popup and announcement bar ship native. Here: the newsletter band, signed by the founder.

How it goes together

A page in three moves.
01

Pick your sections

Add them in the editor and drag the order. This page is twelve of them.

02

Set the system

Every section takes a colour scheme, contained or full width, rhythm spacing and an optional divider.

03

Write in blocks

Eyebrows, headings, text and buttons are blocks inside each section. Bracket a word for the [highlight].

Capital, counted

30+sections in the theme, most of them working on this store
12sections on this store's homepage alone
5colour schemes, set per section
0apps behind anything you have seen
Where should I look first on this demo?

The founder timeline on the homepage, then Meet Meg, then any product page for the show-to-shelf timeline.

Do I need any apps to build this?

No. Everything on all five Capital demo stores is theme sections, including the drawers, the sliders and the mega menu.

Can it run my brand's colours and type?

Yes. Five colour schemes and the type scale are set once in theme settings, and every section obeys them.

How different can two stores look?

This store and the other four demos are the same theme with different settings and imagery. Between the quietest and the loudest there is not a shared pixel.

One more thing

Five brands, one theme.

OFF LEAD is Capital warmed up. HOLD, NICE TRY, FACE VALUE and MINT are the same theme at other temperatures.