Inside the OFF LEAD product system
Inside the OFF LEAD product system: notes from the OFF LEAD product world.
OFF LEAD BY MEG CALLOWAY
The food my dogs actually eat.
Twenty years of training other people's dogs taught me exactly what belongs in the bowl. So I made it.
FROM MEG
Hello. I'm the one off the telly.
I spent twenty years on your screens training dogs that were supposed to be untrainable. The bit nobody filmed was dinner. This is dinner done properly: air dried, complete, and approved by the four hairy critics I live with.
Chicken + Blueberry
From $29.00
Beef + Pumpkin
From $31.00
Salmon + Seaweed
From $33.00
Turkey + Oat
From $30.00
WHY I MADE IT
Twenty years of other people's dogs.
Every series, the same conversation at the kitchen counter: what should I actually be feeding them? This is my answer, in a bag.
What air dried means
Slow, low heat instead of a freezer or an oven on full. The nutrition of raw, none of the thawing. It pours like kibble and smells like food.
Who wrote the recipes
The vet from my show, series three to seven, and me, arguing about chicory root for a fortnight. Complete and balanced, every recipe.
The four critics
A collie, a lab, a terrier who trusts nobody, and a dachshund with opinions. Nothing ships until all four clear the bowl.
Friends of Meg's
Meg trained my lurcher when three other people had given up. Now she feeds him too.
Callie Wren · breakfast radio, an old friend
I did forty takes with her on set. The dogs only behaved because she was holding the treats.
Dominic Sale · my former co-host
The only bag in the cupboard my spaniel opens herself.
Priya Chand · the vet from my show, series three to seven
Quality control
The sofa committee
The school run
Twenty years in three photographs
From the show to the shelf.
2006
The first series
Eight rescues, one caravan, a nation suddenly very invested in a beagle called Frank. I was twenty-six, permanently muddy, and completely hooked.
2024
The last one
Two hundred episodes, and after every single one, the same conversation at somebody's kitchen counter: what should I actually be feeding them?
2026
The food
The answer, in a bag. Air dried, complete and balanced, argued over with the vet from the show, and nothing ships until my four have cleared the bowl.
Where is the ingredient list?
On the back of every pouch and on every product page, in full. If you cannot pronounce something, it is because it is Latin, not because it is hiding.
Is air-dried the same as kibble?
No. Kibble is cooked hard and fast. Air drying is slow and gentle, which keeps more of the good stuff. It scoops the same, which is the only thing they share.
Can I mix recipes?
Please do. Mine get a different recipe each week and behave as if it is Christmas every time.
What if my dog turns their nose up?
Tell me within thirty days and we swap it. It has happened four times. Two of those dogs came round by Thursday.
MEG'S NOTES
Notes from the bowl
BUILD THEIR BOX
BUILD THEIR BOX: notes from the OFF LEAD product world.
The city dog's weekend list
The city dog's weekend list: notes from the OFF LEAD product world.